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Research shows that 30% of shoppers deliberately over purchase online, then return unwanted items.Photograph: Alamy Stock Photo As the fastest growing retail market in Europe and North America, e-commerce is seen by many as essential for business success.

At Christmas in particular, 73% of UK consumers will buy gifts online – that amounted to £24 WSJ online coverage of breaking news and current headlines from the US and around the world. Top stories, photos, videos, detailed analysis and in-depth reporting..At Christmas in particular, 73% of UK consumers will buy gifts online – that amounted to £24.

For many small businesses, e-commerce has allowed them to explore new markets and enabled significant growth.But for some, online trading hasn’t been plain sailing.Is your small business ready for Christmas? Read more Earlier this year, research from Barclaycard revealed that six in 10 retailers were negatively affected by the growing number of people returning items after buying online.

Online-only businesses were hit the hardest, with 31% saying that managing returns was affecting their profit margins bermudaresults.com/essay/should-i-order-an-logistics-essay-one-hour-double-spaced-24-pages-6600-words-confidentially.Online-only businesses were hit the hardest, with 31% saying that managing returns was affecting their profit margins.One in five businesses admitted to upping their prices to cover the cost of returns should i order an logistics essay one hour double spaced 24 pages / 6600 words.One in five businesses admitted to upping their prices to cover the cost of returns.Unsustainable costs The problem is such that some small businesses are actively turning away from online trading.According to Barclaycard’s research, more than a fifth (22%) of bricks and mortar retailers choose not to sell online due to concern about the costs of managing delivery and returns.

They include Dale and Kate Fletcher, who run independent shoe retailer Molemi, with shops in Chipping Campden and Stratford-upon-Avon.

They originally embraced e-commerce, offering an online shop, free delivery and free returns.But it quickly turned into an expensive exercise.“More and more products were coming back,” says Dale.“When consumers click to order, they don’t see it as buying until it’s landed on their kitchen table and they can just send it back.” The ease of online shopping has fundamentally changed customer behaviour.

Barclaycard’s research found that 30% of shoppers deliberately over-purchase then return unwanted items.It’s a facility that affects their purchasing decisions – 58% said a retailer’s returns policy has an effect on their decision to make a purchase online – but not one that they want to pay for.Nearly half (47%) of those consumers asked wouldn’t order an item if they had to foot the bill for the return.For the Fletchers, efforts to offset the growing costs of e-commerce was met with less than favourable reactions from customers.“Consumer expectations have gone through the roof .

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because they have been getting it for free,” says Dale.“When I discussed with customers our move to reduce online losses by stopping free returns, the look on their faces says it all, they would not shop on a site that does not have this facility.” Business doesn’t transplant from physical premises into digital without some change, ​differentiation and pain Gordon Fletcher Molemi still has a website but ended its e-commerce operation entirely in February 2016 The Wall Street Journal Breaking News Business Financial and nbsp.” Business doesn’t transplant from physical premises into digital without some change, ​differentiation and pain Gordon Fletcher Molemi still has a website but ended its e-commerce operation entirely in February 2016.

Dale says it made no difference to the performance of the company.In fact, their bricks and mortar business has gone from strength to strength, and they recently opened a second store, in Stratford-upon-Avon eMarketer Data and Research on Digital for Business Professionals.

In fact, their bricks and mortar business has gone from strength to strength, and they recently opened a second store, in Stratford-upon-Avon.

Fletcher believes e-commerce is primarily a realm for bigger companies who “are subsidising their home delivery and online activity from their in-store operation,” where there are larger margins eMarketer Data and Research on Digital for Business Professionals.Fletcher believes e-commerce is primarily a realm for bigger companies who “are subsidising their home delivery and online activity from their in-store operation,” where there are larger margins.Customers were able to buy fitness courses through the website.But co-founder Luke Hughes says it quickly became poor value for money and wasn’t compatible with the personal service the business provides bermudaresults.com/coursework/should-i-get-science-and-technology-coursework-chicago-turabian-academic-20-days.But co-founder Luke Hughes says it quickly became poor value for money and wasn’t compatible with the personal service the business provides.“I did not thoroughly consider at the time the impact of human interaction so it was a complete waste of money for my business as our customers have loads of questions,” Hughes says.

He feels that e-commerce generally isn’t right for a sector that has a low number of sales, even if they are of high value.Our net is around £1,200 per sale, so each is worth a lot,” he says.“My brother’s online tutoring company makes around 300 sales per day, but at £8 per sale he needs to make hundreds of sales for our every one, therefore the only way this can be managed is through e-commerce and automation.In our instance the cost of implementation against the difference it would make, meant it was definitely not viable.

” Prioritising physical interaction A reluctance to trade online won’t necessarily spell doom for a business.According to PWC’s Total Retail 2016 report, physical shops still have a “position of strength” despite footfall slowing, as many consumers still want “a physical interaction” with a product.Margaret Morrison is experiencing firsthand that desire to buy in person at her confectionery shop The Chocolate Unicorn in Camden, north London.Morrison’s own relationship with e-commerce has gone “full circle”.In 1999 she started online company Cyber Candy, selling sweets from around the world, but closed the company earlier this year.

She hasn’t ventured back on to the web with The Chocolate Unicorn.“It’s funny that we started out as an online company and now don’t have a web presence at all,” she says.Cyber Candy ended for various reasons but Morrison admits there was high demand for free shipping, despite the cost to her.

12 steps to building a successful ecommerce site in 12 months

She would consider returning to online selling in the future, but for now is enjoying providing a more personal service.“You’re a bit more in touch maybe, less ‘click a button and get it sent through’.

” Bookstores shun Black Friday and embrace Civilised Saturday Read more While a move away from online trading may seem counterintuitive Gordon Fletcher, retail expert at the University of Salford, says e-commerce isn’t as simple as just “bunging your shop online” and it may not be right for every business How to write a research paper ecommerce Junior 119 pages / 32725 words Academic 4 days.” Bookstores shun Black Friday and embrace Civilised Saturday Read more While a move away from online trading may seem counterintuitive Gordon Fletcher, retail expert at the University of Salford, says e-commerce isn’t as simple as just “bunging your shop online” and it may not be right for every business.

“It’s about finding out why entrepreneurs want to go online,” he says.“Is it just because everyone else is doing it? If it’s that then it’s pretty much doomed from the start 15 Feb 2016 - (And its new faster service, Prime Now, can “get customers pretty much anything in minutes,” its website says).   Ms. Rohleder, who lives in Los Angeles and works at a public relations firm, said she liked overnight delivery, but “within a couple of hours is best” because she is busy with work and her two  .“Is it just because everyone else is doing it? If it’s that then it’s pretty much doomed from the start.“Once you unpick the need and the exact requirements you can go a long way with online trading without having to consume the whole lot in an unpleasant lump.Is it just social media engagement rather than full e-commerce, or is it e-commerce that could be done via eBay or an Amazon store.

” With the world of e-commerce constantly changing, any advice on harnessing the power of online selling can become outdated quickly and it can be a struggle for small businesses to keep up bermudaresults.com/paper/should-i-get-a-custom-law-practice-management-paper-business-8-hours-us-letter-size-100-plagiarism-free.” With the world of e-commerce constantly changing, any advice on harnessing the power of online selling can become outdated quickly and it can be a struggle for small businesses to keep up.Fletcher says the move should be carefully considered and a strategy carefully outlined.“Business doesn’t directly transplant from that physical premises on the corner into the digital equivalent without some degree of change, differentiation and pain.” Sign up to become a member of the 12 Steps to Building a Successful Ecommerce Site in 12 Months November 10, 2016 14 min read Opinions expressed by Entrepreneur contributors are their own.Some experts predict that ecommerce will surpass $2 trillion in sales in the next few years - it’s the fastest growing and one of the most valuable industries.

When you can shop online, seamlessly checkout, and then conveniently have your favorite pair of jeans, a nice new watch, or even a customized computer shipped directly to your doorstep, you might think the process isn’t that complicated.As a digital marketer, I have helped a lot of brands grow sales through e-commerce.This got me wanting to start my own e-commerce site, so I could truly understand the process and what it takes to launch an online store from scratch.Below are tips and tricks that I learned during the one year it took my sister and I to launch DermWarehouse, an e-commerce website selling skincare and beauty products.

The steps outlined below will not only ensure you take the quickest and most professional route to get your site up and running, it will also set your marketing and SEO up for future success, which will increase your bottom line.

If you’ve never started an e-commerce store from scratch, it’s impossible to understand how time consuming and detailed the process is.When looking at any ecommerce site, you never think about the fact that someone had to craft content and individually load each and every product.Not only that, you also have to negotiate with each manufacturer to be able to list their products online, before the actual listing process even begins.Aside from all the work it takes to actually build the site, from my marketing agency experience, I understood how frustrating it could be to have this functioning site and business model that you’ve worked so hard on, but not generate organic traffic.

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So, we kicked off our SEO strategy early, a year prior to site launch, while simultaneously building our website.We needed this time anyway for development, so why not make the most of it and kill two birds with one stone.Below is a list of all the steps we took to get started and successfully build our e-commerce site: 1 15 Dec 2016 - Earlier this year, research from Barclaycard revealed that six in 10 retailers were negatively affected by the growing number of people returning items after buying online. Online-only businesses were hit the hardest, with 31% saying that managing returns was affecting their profit margins. One in five  .Below is a list of all the steps we took to get started and successfully build our e-commerce site: 1.

You need a domain name that will perfectly identify your brand.Using a site like GoDaddy, you can purchase a domain name for under $10.This is a crucial component in launching your ecommerce site Help me write an ecommerce research paper 100% plagiarism free Standard US Letter Size MLA Sophomore.This is a crucial component in launching your ecommerce site.If you want to launch your site in a relatively short time span and in a professional manner, make sure to do your vetting when it comes to hiring a developer.Get references from other ecommerce websites the developer has built.Get a timeline for how long they anticipate it will take to launch the site.

Make sure they have a graphic design background so they can crop images that will align with your site.Be sure to ask if the developer has experience building sites on the ecommerce platform you choose (see step 4).Too often, entrepreneurs move forward with a developer without doing their due diligence in terms of research.Don't let this happen to you, as it can put a halt to your website before you really even get started.If you want to learn more about how long your e-commerce site should take to launch, feel free to contact a 3.

Get all the paperwork you need for a legitimate business.Register your business, get a vendor's License and start looking into legal business issues.You should contact a local attorney to assist in the creation of your business. While it is an upfront cost, it likely will save you significant headache and expense in the future.According to Alyson Letsky, an attorney at Eastman & Smith Ltd.

in Columbus, Ohio, you will first need to strategize and determine the state in which you wish to be domiciled, then check the required filings with that state’s Secretary of State and department of taxation or revenue.You will need to register the appropriate articles of incorporation or organization with your state’s Secretary of State if you are starting a corporation, nonprofit, limited liability company or professional organization.

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Additionally, if you will be making taxable sales, you will need to obtain a Seller’s Permit or Vendor’s License with the appropriate state agency. Many vendors will require that you have this as well before they agree to work with you.If you are starting a nonprofit, check with the state Attorney General’s office to learn what charitable licenses and filings are required Coming up with a great business ideas for online businesses can be challenging, so here's a list of the best and most profitable online business ideas to get you   to for inspiration and some of them such as Preloved do not charge any “selling fees” which is a significant advantage compared to traditional e-commerce sites..

If you are starting a nonprofit, check with the state Attorney General’s office to learn what charitable licenses and filings are required.

Lastly, you will need the appropriate organizational documents. Contact your attorney for more information, but this is not a step to be skipped or overlooked Help me with an research paper ecommerce high quality A4 (British/European) 4 days Academic Platinum.Contact your attorney for more information, but this is not a step to be skipped or overlooked. Select ecommerce and website hosting platform Help me with an research paper ecommerce high quality A4 (British/European) 4 days Academic Platinum.Select ecommerce and website hosting platform.To save time and money, select a popular ecommerce platform.

I recommend Shopify, WooCommerce or BigCommerce.Most developers are familiar with these, making it easy to integrate plugins, payment processing, etc.For our skincare ecommerce site, we decided to use WooCommerce because of the its WordPress capabilities.We chose WP Engine for the hosting, which costs $29.99 per month and provides a fast and secure hosting solution.

 Find a theme that matches your ecommerce vision.To save even more time, you can purchase a theme from ThemeForest to find a layout that resembles the look and feel you desire from an ecommerce perspective.ThemeForest has over 28,000 website templates and themes from $2.

They are the #1 marketplace for website templates.

Rather than building your site from scratch, download a template from ThemeForest or a similar site.We learned from experience that the customization process can be a very timely and frustrating one.So, if you can find a theme you like, you’ll likely save yourself quite a headache.As soon as you commit to starting your business, take your site live, even before listing any of your products.Have your developer created a homepage, an “About Us” page and a contact page.

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It doesn’t have to be beautiful but having a functioning site will be helpful for numerous reasons: First, it will allow you to establish legitimacy when negotiating deals with vendors.Second, when reaching out to reporters and bloggers, they can see that you have a website and are credible.Third, it will give you a place for all of these sources to link back to your site, which is, of course, key for building SEO Shop Staples for office supplies, technology, printer ink, furniture, cleaning supplies, copy & print services, coffee and snacks and more. Staples Rewards® members get free shipping every day and up to 5% back in rewards, some exclusions apply..Third, it will give you a place for all of these sources to link back to your site, which is, of course, key for building SEO.

 Help a Reporter Out (HARO) Help A Reporter Out (HARO) is one of the greatest tools for PR and SEO any business owner or digital marketer can make use of.It’s free, it generates amazing exposure (if executed properly) and it can really be a game changer (again, if executed properly).

HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage a. product quality b. price c. suggestive selling d. website features e. design of website f. ease of website use g. closing of the sale e) Which one of these sites would you use? Why?   provide a framework including a complete literature review of articles, site research, and other sources. 2. ATMOSPHERICS ON SITE - Retail  .HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage.Sign up and use this resource as much as you can to build credibility and establish media relationships for your site get custom ww1 dissertation 62 pages / 17050 words Chicago US Letter Size.Sign up and use this resource as much as you can to build credibility and establish media relationships for your site.When it comes to HARO, there are several key components to executing.When a reporter submits a query, they can receive hundreds of pitches in response.

Each query has a deadline as well, so making sure you respond immediately, in the morning, afternoon and evening is critical for both reasons.The second key element is finding a true industry expert with ease of access.Fortunately, we had a dermatologist at our disposal at all times for DermWarehouse.This provided us with an advantage over the thousands of pitches that deal with entrepreneurship (which we still responded to also, but had a lower conversion rate).If you spend the time and send back two pitches per day for a one-year timespan, you will get tremendous exposure on some of the most popular sites on the web.

This will not only help increase your brand exposure, it will greatly help your SEO as well.Developing relationships with media contacts is a very important.Pitchbox automates the outreach grunt work so you can focus on what you do best -- creating real, person-to-person connections with the people you want to reach.Pitchbox helps scale your outreach efforts.It handles all aspects from the prospecting to the emailing to the tracking and managing the workflow.After PitchBox sends an initial pitch, if someone doesn’t respond, their SaaS software will send a follow-up email based on a timed schedule.You can craft your own emails (both initial and follow-up) so that the message still sounds personal.

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Pitchbox starts at $95 for startups and is a great resource to generate high quality relationships.We used this service for vendor outreach and also for media outreach.If you’re also a Moz user, you can integrate Moz within Pitchbox, allowing you to filter your search results based on domain authority eMarketer is the first place to look for data and research on digital for business professionals who need to be prepared for the work ahead..If you’re also a Moz user, you can integrate Moz within Pitchbox, allowing you to filter your search results based on domain authority.

Personalized relationships are very important, both for vendors and for the media.If you have successfully implemented an SEO strategy, you definitely understand the value of personalized relationships. Make sure to pitch the website something of value.It is important to do research on reporters and editors so when you pitch them a story idea the email doesn’t get buried in their inbox or deleted unread best websites to get an engineering dissertation Standard US Letter Size Undergrad.

It is important to do research on reporters and editors so when you pitch them a story idea the email doesn’t get buried in their inbox or deleted unread.

Let's say your ecommerce store sells "Pete’s Pasta Sauce." Share your expertise through articles teaching readers and cooking aficionados about your most delicious recipes.Send an editor a sample of your pasta sauce to help explain to them why your pesto stands out among the competition.If you’re only selling your own homemade pasta sauce, you won’t be dealing with vendor relationships but if you’re selling different brands and products you will be working closely with these vendors.

Or at least you should be! Pick up the phone or meet your rep for coffee.

The vendors are the people who dictate sales and promotions.They can keep you up to date on the latest trends for their brand to help bolster your sales.They are the people who know the most about the products you’re selling, so it’s very important to establish relationships with them.Let them know that you’re a team and you want to work with them to garner success for both of you.They will appreciate it and think of you anytime they have a special deal or promotion, or even a great marketing idea.

If you’ve built a relationship with them, yours is the website that they’ll want to share these ideas and offers with.Did you ever wonder how credit card payments were accepted on ecommerce websites? It’s through a payment gateway and also a credit card processor.You are likely most familiar with PayPal or Stripe.

But if you want to accept credit cards, recurring billing and mobile payment, a gateway like or provide great options.

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provides a great list of the “5 best payment gateways for e-commerce websites.” Getting approved for a payment gateway and credit card processor is not an easy process, so do your research and make sure you’re prepared.Before you can apply, you’ll need to set up a secure checkout process on your website, create a Privacy Policy and Return Policy, figure out your shipping and delivery methods, plus have a working customer service phone number and email address Companies in the U.S. will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven. It's not just a matter of harvesting data and then crunching it; companies have to map data against their business model in order to get the most  .Before you can apply, you’ll need to set up a secure checkout process on your website, create a Privacy Policy and Return Policy, figure out your shipping and delivery methods, plus have a working customer service phone number and email address.

All of this information will need to be visible on your website.

Make sure to also have a clean credit history, a U 10 Nov 2016 - Launching your ecommerce website requires completing a long list of separate steps correctly and in the right order.   Help A Reporter Out (HARO) is one of the greatest tools for PR and SEO any business owner or digital marketer can make use of. It's free, it generates amazing exposure (if executed  .Make sure to also have a clean credit history, a U.bank account for the business where funds will be deposited, and a federal tax ID.

You’ll need a voided check (or a bank letter with your account information) and it’s also a good idea to include a cover letter with your application explaining your business and why you’ll be successful write my lab equipment essay A4 (British/European) single spaced British.You’ll need a voided check (or a bank letter with your account information) and it’s also a good idea to include a cover letter with your application explaining your business and why you’ll be successful.Setting up your payment gateway and credit card processing can take a while. These processors don’t want to take a big risk on a business without experience or that is unlikely to be successful, so you must prove to them that this is not the case with your business. Don’t wait until the last minute to start this process.Google Shopping + Facebook Product Catalog.We’ve talked a lot about building your SEO presence during the development process so that, rather than waiting for the website development to be completed and starting your SEO from scratch, you can start to bolster your SEO while your developer is plugging away at your site.There are some things, however, that you cannot complete until the site is ready to launch and the products are all uploaded.When you are in the final stages of development, make sure to get your Google Shopping Campaign set-up to ensure your product images populate when users search for relevant keywords. If you are unfamiliar with Google Shopping, I give step-by-step instructions on “4 easy steps to set-up a Google Shopping Campaign through Merchant Center.

” You can use this same data feed from the merchant center and upload it to Facebook’s product catalog.Order packaging and figure out shipping/storage options.Before you can launch your website, you’ll need to figure out how to store and ship your inventory.You will have to determine storage to make arrangements for with your vendors.

Some questions you will need to answer are as follows: Will you be utilizing drop shipping or will you store all of your inventory in a warehouse? Will you use USPS, UPS, FedE, or some combination of the three to ship and track packages? What will you ship your package in? What size packaging do you need? Are you going to include any promotional materials in your packages? Are there shipping restrictions on any of the products you’re offering (e.g, there are some beauty products can only be shipped via ground)? You need answers to all of these questions before you’re ready to ship out any merchandise.

As you can see, starting an ecommerce website is quite an involved and detailed process.Following this checklist will ensure you take the proper steps to get your website launched in a timely manner while being proactive with your SEO and marketing.Company Company-wide Access to eMarketer PRO It’s no longer sufficient for a few people in an organization to be savvy about the digital marketplace Get the Comprehensive Modern Consumer Shopping Habits Study in a PDF version for further reading, research and action. It's free and a quick download away. Download Report Now. In addition, we'll be breaking down the top ecommerce trends of 2018. We began monitoring the impact of these trends during Cyber Five  .

Company Company-wide Access to eMarketer PRO It’s no longer sufficient for a few people in an organization to be savvy about the digital marketplace.

Learn how to empower your teams with eMarketer PRO Open Access.John Montgomery GroupM Interaction “ We’ve made eMarketer available to all of our 23,000 employees around the world, which gives everyone ubiquitous access to information whenever they need it 60 Online business ideas you can turn into profitable businesses.John Montgomery GroupM Interaction “ We’ve made eMarketer available to all of our 23,000 employees around the world, which gives everyone ubiquitous access to information whenever they need it.“ Marie Svet AccuWeather “ In order to stay on top of the trends and understand where everyone is—our competitors and what other publishers are doing—it’s important that everybody have access to eMarketer.“ Scott Hagedorn Annalect “ Our clients expect everyone within our organization to be fluent on the latest digital trends.eMarketer is how we’re able to deliver on that expectation—it’s exactly the information we need to continue our industry leadership help me do my political science presentation 9 days single spaced Writing from scratch.

eMarketer is how we’re able to deliver on that expectation—it’s exactly the information we need to continue our industry leadership.

“ Gireesh Joshi eBay “ The philosophical reason within the company is to empower all individuals to get direct access to the information that’s relevant for their particular role.And there’s a practical reason, which is it’s just not feasible to try and funnel all information through a very small group of people in a very large company.“ Tom Hespos Underscore Marketing “ When we first started with eMarketer, Underscore granted logins to members of the management team only.But we quickly found out that approach didn’t work.

When we need to get very smart about something very quickly, everybody needs to have access and not just a select few.

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